Clean, Lean and Fast! The web is a visual medium and should be treated with respect and not overkill on "animated" graphics and distractions. A web page should load under a minute. Less is More!

Writing for the web - Most folks scan web sites for information, providing a lot of text can overwhelm not to mention bore your audience. Focus on what's important.

Appeal - Your web site should be appealing to you and your audience and accurately depict your business organization.

Navigation - Is your site easy to navigate? Do the user's get lost?

Know your Audience - Know who your target Audience is and let your web site reflect your business or organization to them......

Keep Current - A stale and out-of-date web site reflects directly on your business or organization - keep changing it from time to time.